The richest cricket board in the world, the Board of Control for Cricket in India (BCCI) has gotten richer, with Paytm taking the rights for the title sponsor.
The cricketing body issued an Invitation to Tender (ITT) in June for a title sponsor for all home international and domestic matches for four cricketing seasons.
Micromax, which earlier had the sponsorship, between October 2014 and April 2015, paid Rs 2.02 crore per match.
But now, according to NDTV, One97 communications, which owns Paytm, will pay Rs 2.42 crore for every home international match until 2019.
This is in addition to the board getting money from Star Sports, its broadcast partners and team sponsors.
India will be playing around 86 international matches during that period, which means, BCCI will be getting around Rs. 210 crore for the next four years.
This comes as a big surprise as we had earlier reported that it would have been hard for BCCI to generate even Rs. 180 crore, post India’s demoralizing defeat to Bangladesh. Further, it was widely speculated that either Star India or RIL. would seal the deal.
Paytm’s sponsorship will begin from India’s home series against South Africa, which starts in October 2015.